This doesn’t really fit our model for personal advice questions so I have to interpret this as you sit on the board of directors of Yahoo and you need our expert advice on how to become a larger competitor to Google (and possibly find a new CEO). Don’t worry, I understand that you can’t confirm that, but I’m totally clear about what’s going on here.
In order to protect you, and me, I’ll have to answer you in metaphor.
Imagine yourself in a freezing tundra. You’re walking around, looking for food in holes. Rats and squirrels and stuff. That’s all there is in a tundra, holes, and rocks and other ground-type things and the animals that live amongst them. I’m saying there are no trees. That’s the point here. NO TREES.
There are lots of holes, but you can only get into big holes because of your large paws. Oh, I forgot to mention, you’re a bear. You’re a cold, hungry bear in the tundra. With me so far?
Then, you see a unicorn. A majestic, stunning unicorn that’s currently shitting a large rainbow made out of golden silk. Except, you’re a bear, so all you see is a shiny, colorful dinner. So you crouch down, and make your way over to the unicorn to eat it.
The unicorn sees you, and instead of running, it says “here, have a cream puff.” Because all unicorns have cream puffs in their pouches. I also forgot to mention that, in this metaphor, unicorns are marsupials. Marsupials who speak English. Like you. A bear.
You take the cream puff, and not knowing what a cream puff is (you’re a bear, after all), you cram it in a hole to see if it scares out a rat.
The unicorn floats away and you’re stuck with your cream puff jammed into a hole in the ground next to a steaming pile of fresh unicorn rainbow shit, still hungry and now some what pissed off.
What’s the moral of the story?
Hire me as your CEO and you’ll find out.